Gorakhpur: Gita Press, established in 1923 in Gorakhpur, India, has been one of the most iconic publishing houses in the Hindu spiritual and cultural landscape. Founded by Jaya Dayal Goyandka and Ghanshyam Das Jalan, it was established with a profound mission: to make sacred Hindu texts widely accessible to the common people. Over the years, Gita Press has grown to become the largest publisher of Hindu religious texts globally, known especially for its affordable editions of the Bhagavad Gita, Ramayana, Mahabharata, and other classical scriptures.
Mission and Vision
Gita Press’s mission is to spread the teachings of Sanatan Dharma and provide access to Hindu scriptures that might otherwise be out of reach due to cost or language barriers. With a vision rooted in moral education and spiritual awakening, Gita Press has played a central role in making religious literature affordable, often prioritizing its mission over profit. The founder Jaya Dayal Goyandka envisioned a society that could benefit from accessible religious wisdom, and this vision has remained at the core of the organization’s values.
Popular Publications
Gita Press is renowned for its meticulous translations, especially in Hindi, English, and several regional Indian languages. Its best-selling publications include:
- Bhagavad Gita: This has been Gita Press’s cornerstone publication, with millions of copies sold. The editions include translations and commentaries, making the scripture accessible and understandable for readers at all levels.
- Ramcharitmanas: Written by Tulsidas, this retelling of the Ramayana in Awadhi has had a significant cultural impact. Gita Press’s editions are widely appreciated for their clarity and affordability.
- Shri Ramakrishna Kathamrita: The teachings and stories of Shri Ramakrishna are presented in an approachable manner, resonating with devotees who seek his insights into spirituality.
- Kalyan Magazine: Started in 1926, Kalyan is a monthly magazine by Gita Press that features articles, essays, and poems on various Hindu deities, values, and principles. Its themes often revolve around spiritual topics, including yoga, meditation, and moral values. The magazine has become a treasured resource for households seeking guidance and inspiration.
- Children’s Literature: Gita Press also publishes storybooks that teach children moral values through Hindu mythology and parables.
Social and Cultural Impact
Gita Press’s influence on Hindu society has been immense. By bringing religious literature into homes across India and the world, it has fostered a deeper understanding of Hindu philosophy and values. Its affordable publications have enabled many people, regardless of socioeconomic status, to read and engage with sacred texts. Additionally, Gita Press has upheld traditional values and ethics in a changing world, reminding people of the importance of spirituality and righteousness.
Design and Artistry
One of Gita Press’s distinctive contributions to Indian culture is its artistic illustrations of gods and goddesses. The illustrations, often vivid and intricate, are beloved by readers and often featured in temples and homes. These illustrations, created by skilled artists, bring to life the beauty and symbolism of Hindu mythology, making the texts more engaging and accessible.
Challenges and Controversies
Despite its achievements, Gita Press has faced challenges, including financial struggles, as it prioritizes affordable pricing over profit. Additionally, as with any religious institution, it has sometimes faced criticism regarding its approach to traditional values, especially in an era of modern, progressive thought. However, the press has continued to uphold its mission, with a focus on providing unbiased translations and preserving the sanctity of its texts.
Modern Era and Digital Presence
In the face of a rapidly changing publishing industry, Gita Press has taken steps to remain relevant. It has started to expand its reach through online sales and has become more accessible to younger audiences who prefer digital formats. Additionally, they continue to evolve with modern publishing techniques while maintaining their traditional values.
